It doesn’t necessarily have to be the whole audience, but it should be a large part. So, if you see a need that hasn’t been filled, jump on it regardless of whether it’s directly tied to your product.Īspect #3 – How do they want to consume it? Finally, you just want to do a common sense check and determine whether the audience you’ve nailed down actually wants to get their solutions in the video form. The main point of content marketing, including videos on YouTube, is to attract the attention of your target audience. This would allow me to get my marketing advice in front of them and, eventually, my products as well. Ideally, it will relate to your product as well, but it’s not always necessary.įor example, I could create content for “expert marketers who want to get in better shape.”Įven though those videos wouldn’t be directly related to my products, they still attract the attention of my target market.
You can’t create content for beginners and experts at the same time, so if you try to, at least half will always be dissatisfied.Īspect #2 – What do they want to do? The second part of defining your audience is to specify their main goals.Īre they trying to make more money? make their home look better? learn to cook better? get in shape? And so on…ĭetermine the things they care about the most. You can often narrow your audience by being more specific about their knowledge level of your topic and location.Ī narrow audience is a good thing because it allows you to make your content just that more targeted. The more you define your niche, the more your content will resonate with viewers.Īt this point, there are three main aspects you need to determine.Īspect #1 – The type of person: First up is the type of person you want to create content for, which should be the same type of person who buys your product(s).įor example, if I were creating a channel from scratch today, I would be creating content for business owners and marketers because they are also the ones who buy my training courses and hire me as a consultant. Your content needs to be created for a specific audience you want to reach. You should treat a YouTube content strategy just like you would treat a content strategy on any other channel. Get Started Video is still content, so you need to start with an audience Get help with improving your traffic, leads, and revenue. Your videos will get views, and those views will lead to subscribers and sales for your business. I’m going to show you all the key components of creating a YouTube channel that thrives. Want to build a successful YouTube channel? Then organize all your ideas in one place across all the document apps you use. If you’ve been considering marketing on YouTube, or you’ve just started and haven’t really found your feet, this post is especially for you. Smart businesses know that the cost can be worth it, but the higher barrier to entry scares away the rest. Compare a video and a blog post about the same topic and of similar quality levels, and the video will cost more. In truth, few businesses actually invest in YouTube marketing.īecause it’s difficult.
You can find literally any type of audience on YouTube, which means that just about any business can find a way to benefit from marketing on it.Īnd while other video sites have decent levels of traffic, most businesses could start today on YouTube and do fine because it’s far from saturated. Those billion users account for over 4 billion video views a day. Get this: YouTube has over 1 billion users. It’s by far the largest video sharing site-nothing even comes close to it. One that I think is criminally underutilized is a little site you might have heard of: There are opportunities everywhere for content marketers.ĭifferent channels, different types of content, and different websites. Compare The Best Invoice Factoring Companies.
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